The following is based on a true story.
It is spring 2005 and Richard Sparks can hardly believe his luck. His company, United Plastics, a petrochemical business based in the UK, has picked him to lead a major growth initiative. His boss has just given him his new brief: launch Siliflex, a promising new product range of polymer coatings, to customers in the American and European housing construction industry. Sparks feels like he has won the lottery.
Sparks has been working for six years as the head of R&D for the Extrusion Coating business unit of United Plastics. He spotted the potential of Siliflex more than a year ago, and flagged it a couple of times to his boss. Over the years, Sparks has worked with more than 200 companies in the ...