January 2005
Intermediate to advanced
232 pages
5h 35m
English
Overview
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive.
Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%.
Smarter Pricingis a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context.
Smarter Pricingjoins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges.
Smarter Pricing is a fast and focused companion to practical price management, for executives and marketers in every sector.
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