Smarter Selling: Next generation sales strategies to meet your buyer’s needs – every time

9. Presenting your ideas for positive impact

‘In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognise a good idea unless it is presented to them by a good salesman.’

—David Ogilvy, founder of Ogilvy & Mather

I Owe U salespeople do their best to secure work without the need for a formal presentation. However, where one is required they focus on presenting their ideas as concisely and memorably as possible. In this chapter we look at ways to do this.

Hotel Ltd – part 1 Richard and Emily had been in discussions with Hotel Ltd for six months and finally had been asked to make a pitch presentation to the board. They wrote the script, developed ...