Imagine you sell water. You are about to pitch the sale of a new brand of flavoured water to the CEO of a major supermarket chain. Write down, in full, what you would say, using one of the three plans. Make sure you write the actual words you would use.
|Plan (circle your choice):||Clock||Globe||Perspectives|
When you’ve done this, turn the page.
Now, count the occurrences of the following words:
Then count the occurrences of the words:
Focusing on the value to the buyer
If your words are primarily in the first group ...