Chapter 12: Preparing Source Files

With the concept approved, the next stage is crucial. Delivering the necessary files to the client is not as simple as giving them a nice, fresh printout of the work that you’ve created. The client needs to be able to use the files themselves, and the files need to be usable by anyone who needs to reproduce the logo in the future.

The final concept that the client approves during the presentation phase (see Chapter 11) probably will perform well once it’s reproduced. But you should still test the logo to ensure that you identify and rectify all potential errors. What exactly are you testing for? You want to make sure your logo looks wonderful not only when scaled down or displayed on-screen, but also when applied on a larger scale or different material. In this chapter, I walk you through the testing process.

In addition, with so many file types available to a designer, knowing which ones the client needs can be confusing. This chapter helps you decide which file types to send to your client.


In Chapter 6, at the stage of conceptualization, you tested to see whether your ideas work and whether they fulfill the aims set out in the brief. Now that your client’s has approved your concept, you need to test whether the execution of your idea through the final artwork is as versatile as possible, so that it performs in all possible applications.

Compensating for color reversal

In Chapter 7, I suggested reversing the colors to see if doing ...

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