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Smashing Logo Design: The Art of Creating Visual Identities

Name: Smashing Logo Design: The Art of Creating Visual Identities
Author: Gareth Hardy
ISBN: 9781119993568

by Gareth Hardy

June 2011

Beginner

304 pages

9h 28m

English

Wiley

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Content preview from Smashing Logo Design: The Art of Creating Visual Identities

Chapter 18: Initials and Monograms

This chapter showcases logos that feature the use of alphabetic characters to form a mark. Initials often stand for the name of the entity that the logo identifies and can be one letterform or more. A monogram is a combination of letterform or letterforms that overlap or are an amalgamation to form one graphical focal point. Initials and monograms help the viewer to remember the name of a brand, organization, or individual.

Deep Guy

Designer: Muhammad Ali Effendy (Sindh, Pakistan)

Aaron Storry

Designer: Pete Lacey (Frederiksberg, Denmark)

Web: www.chopeh.com

Pakuy

Designer: Muamer Adilovic (Sarajevo, Bosnia, and Herzegovina)

Web: www.muameradilovic.com

RealtyWeb

Designer: Alexander Wende (Ulm, Germany)

Web: www.behance.net/alexwende

Ça Roule

Designer: Roy Smith (Norwich, England)

Web: www.roysmithdesign.com

Rypar

Designer: Jan Zabransky (Zlin, Czech ...

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Smashing Logo Design: The Art of Creating Visual Identities

by Gareth Hardy

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.