Profit isn’t a purpose, it’s a result. To have purpose means the things we do are of real value to others.
—Simon Sinek
I have asked hundreds of business owners over the years this question: “Why did you get into this business?” The answers of course vary from owner to owner and are usually some form of “To provide for my family,” or “To make a good living,” or even “To be my own boss.” Making more money and working for yourself are great reasons for going into business. What I learned though was that the owners who got into business for the sole purpose of making money, never made much. Certainly not as much as they could have made. And the ones who wanted to work for themselves, while happy, were not always fulfilled. ...
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