A brand is not just a logo, it’s the overall impression and experience you give to your customers.
—Amy Locurto
An operator with whom I worked had a location in a very small and very dead town. When I say dead, I mean that even Walmart moved to a better location. He had an excellent team running the location, it was well maintained and positioned on the main street through town and yet it was down 7 percent versus the previous year and had been down that year too. There was only one thing to do; reconnect with the local community.
Normally when I say local community, I mean the local organizations such as the Chamber of Commerce, the churches, schools, The Rotary, The Elks, and so on. This operator got even more local ...
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