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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap by Charles F. Goetz, Edward D. Hess

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Chapter One. Can You Be a Successful Entrepreneur?

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What do successful entrepreneurs do?

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Who are successful entrepreneurs?

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Two common paths to entrepreneurial success

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You have decided to open a business. Now what? What product or service do you want to sell? Who needs that product or service? As you explore the pages that follow, you must consider every aspect of what you need to know to succeed and avoid the common pitfalls.

What Do Successful Entrepreneurs Do?

Successful entrepreneurs satisfy CUSTOMERS’ NEEDS better, faster, and/or cheaper than someone else (the ...

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