August 2008
Beginner
224 pages
2h 55m
English
book
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
by Edward D. Hess, Charles F. Goetz
Content preview from So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap<feature><title>Chapter Topics</title>
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Chapter Two. Basic Rules of Business Success
The 8 common start–up mistakes
Choosing a bad business opportunity
Choosing the wrong customers
Choosing the wrong products or services
Pricing products or services improperly
Not selling to enough customers fast enough
Not executing well
People problems
Mismanaging growth
Basic rules of business success
</objective> <objective>The 7 Ws
</objective> </feature>The 8 Common Start–Up Mistakes
In the following sections, we discuss the 8 common mistakes start-up companies make and use them as a teaching tool to set forth the basic rules of business that successful entrepreneurs use.
Common Mistake #1: Choosing a Bad Business Opportunity
There ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.