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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap by Charles F. Goetz, Edward D. Hess

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Chapter Four. How Do You Choose the Right Customers?

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Who are your right customers?

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Why do customers buy?

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How do you find high-probability prospects?

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Doing a market survey

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Who is your competition?

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How do you do a competitor analysis?

This chapter, as well as Chapter 5, “How Do You Design Your Product or Service?” will help you answer the 3 Ws:

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What will I sell?

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Who will buy?

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Why will they buy?

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The Right Customers

You already know that customers are the lifeblood of every business. And you have ...

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