August 2008
Beginner
224 pages
2h 55m
English
book
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
by Edward D. Hess, Charles F. Goetz
Content preview from So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap<feature><title>Chapter Topics</title>
<objective>Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter Four. How Do You Choose the Right Customers?
Who are your right customers?
</objective> <objective>Why do customers buy?
</objective> <objective>How do you find high-probability prospects?
</objective> <objective>Doing a market survey
</objective> <objective>Who is your competition?
</objective> <objective>How do you do a competitor analysis?
This chapter, as well as Chapter 5, “How Do You Design Your Product or Service?” will help you answer the 3 Ws:
</objective> <objective>What will I sell?
</objective> <objective>Who will buy?
</objective> <objective>Why will they buy?
</objective> </feature>The Right Customers
You already know that customers are the lifeblood of every business. And you have ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.