Chapter Four. How Do You Choose the Right Customers?
Who are your right customers?
</objective> <objective>Why do customers buy?
</objective> <objective>How do you find high-probability prospects?
</objective> <objective>Doing a market survey
</objective> <objective>Who is your competition?
</objective> <objective>How do you do a competitor analysis?
This chapter, as well as Chapter 5, “How Do You Design Your Product or Service?” will help you answer the 3 Ws:
</objective> <objective>What will I sell?
</objective> <objective>Who will buy?
</objective> <objective>Why will they buy?
</objective> </feature>The Right Customers
You already know that customers are the lifeblood of every business. And you have ...
Get So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
