Chapter Seven. How Can You Overcome Customer Inertia?
Customer inertia—the fear of change
</objective> <objective>Selling is overcoming the obstacles to a sale
</objective> <objective>Nine common reasons people do not buy
</objective> <objective>Seven techniques to get a customer to try your product
</objective> <objective>The key to selling is listening
</objective> <objective>The psychology of selling
</objective> <objective>The customer-buying timeline
</objective> <objective>Selling is like fishing
</objective> <objective>Reward customer referrals and loyalty
</objective> </feature>By now you have learned that when starting a business you need paying customers fast—to cover your costs. You only have ...
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