August 2008
Beginner
224 pages
2h 55m
English
book
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
by Edward D. Hess, Charles F. Goetz
Content preview from So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap<feature><title>Chapter Topics</title>
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter Seven. How Can You Overcome Customer Inertia?
Customer inertia—the fear of change
</objective> <objective>Selling is overcoming the obstacles to a sale
</objective> <objective>Nine common reasons people do not buy
</objective> <objective>Seven techniques to get a customer to try your product
</objective> <objective>The key to selling is listening
</objective> <objective>The psychology of selling
</objective> <objective>The customer-buying timeline
</objective> <objective>Selling is like fishing
</objective> <objective>Reward customer referrals and loyalty
</objective> </feature>By now you have learned that when starting a business you need paying customers fast—to cover your costs. You only have ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.