CHAPTER 3
Finding Your WHO
It Takes a Village to Side Hustle
Show me an individual and I’ll show you someone who had real positive influences in his or her life. I don’t care what you do for a living—if you do it well, I’m sure there was someone cheering you on or showing the way. A mentor.
—Denzel Washington
What keeps most people from being successful business owners? Is it a lack of work ethic, ambition, intelligence, or capital? Some say success happens only if you “find your WHY” and develop a strategic plan of WHAT you should do next. In fact, that is the typical model: start with WHY, then move to WHAT. We disagree.
We believe it is one’s mindset—how and what one thinks—that is a primary driver of one’s ability to succeed. However, where ...
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