CHAPTER 8

Decision Making and Executing Like a CEO

Truly successful decision making relies on a balance between deliberate and instinctive thinking.

—Malcolm Gladwell

Business owners are required to make decisions incessantly. On a daily and even hourly basis, side hustlers face decisions on everything from marketing campaigns, websites, social media, inventory management, referral programs, and outsourcing; the decisions never stop. Employees have decisions to make as well, but they tend to be narrower in scope and often have protocol and guardrails in place (although often more sophisticated in higher levels of management). The number of decisions a business owner needs to execute can be a rude awakening for many side hustlers, who are often ...

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