4 Challenges and opportunities of branding after Covid-19
Ricardo Miranda
Partner Wonder\Why
This chapter begins with an overview of how the digital realm is both triggered by human imagination and ambition and how it is shaping human evolution.
Afterwards it presents an overview of how brands were affected by Covid-19 several lockdowns, what was at stake, and how they managed to adapt and take advantage of the stay-at-home exceptional circumstances.
Finally, the last section outlines a series of critical themes that will provide crucial answers for better understanding the future of brands in this post-Covid 19 period, based on the concept of social brand as a model for building strong relationships with consumers. ...
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