Chapter 12
Social Business Supporting Capabilities
You can get a sense of what is required to succeed with social business through the trials and experiments of early adopters. These hard-won lessons have provided key insights into the building blocks of social business success. We recommend the supporting capabilities explored in this chapter to maximize the outcomes and potential value created by social business strategy. Each has a critical role to play, and while early adopters achieved some measure of success without all of these capabilities in place, nearly all of them wished they had not omitted the investment in time and resources that these require. By exploring each in some detail, organizations will get a better sense of what's needed ...
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