O'Reilly logo

Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 14

Building Blocks

The Elements of Social Business

Throughout this book, we have presented numerous stories of companies that have achieved outcomes that improved business performance by one measure or another. Each story focused on a certain capability of the business, such as marketing or customer care, and explored how social business approaches drove better business results. Along the way, we have set out certain tenets as root causes of the results these businesses achieved. To activate these tenets, social business design applies specific techniques and technologies to achieve desired alignment with downstream goals.

The palette of elements available to a social business strategist or designer needs definition. What approaches and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required