Social Business By Design: Transformative Social Media Strategies for the Connected Company

Chapter 16

Building a Social Business Strategy

The Outputs

From the early years of experimentation and initial success stories, the first broad outlines of a genuine body of knowledge are emerging on how to make social business work effectively. So-called best practices and effective fundamental techniques have been identified and understood. Ideally, in addition to understanding the scope of comprehensive social business strategy, understanding how best to manage the upside while dealing with any potential downsides is necessary. New approaches and techniques for conducting business ultimately are codified into frameworks or methodologies, that is, systematic ways of identifying and applying methods for a given discipline. Operationalizing lessons ...