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Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

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Boosting Retailer Productivity with Social Business: Mountain Equipment Co-Op

Mountain Equipment Co-Op (MEC) is a Canadian consumers' cooperative that sells outdoor recreation gear and clothing to its members. Started in 1971, the retail co-op has successfully grown to over 3 million members and counts more than fifteen hundred employees and fourteen retail locations. The workers driving MEC's recent growth hail from a connected and increasingly digital generation who expect to use the same user-friendly tools available in their personal lives in order to communicate with each other at work. Thus, MEC decided to make its existing intranet, the internal Web sites that contain the company's internal information, more social and participative.

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