Social Business By Design: Transformative Social Media Strategies for the Connected Company

What Social Business Consists Of

Emerging new institutions—social businesses—will look very different from most organizations today. They will derive power and value from deep integration into the lives of both the people and businesses they touch on, not from a large centralized market presence. Think of reCAPTCHA as the twenty-first-century organization: deeply networked to millions of partners, highly participative by enlisting millions of participants, and both delivering and providing value in an integrated and profoundly connected way.

A social business consists of three unique and critical aspects:

1. It creates and delivers most of its value over the network, usually indirectly (not centralized production, but peer production).

2.