Social Business By Design: Transformative Social Media Strategies for the Connected Company

How Social Businesses Will Emerge

So far we have painted a high-level picture of how the business landscape will become transformed over the next decade or so. However, for some protected and highly regulated industries, it may take longer than expected. There are macrotrends that also affect how social businesses will either emerge from the successful transformations of existing organizations, or grow as successful start-ups. These trends will have a direct impact on how successful an existing organization will be as it tries to become a social business by design:

• New resource constraints. Today's economic baselines (the Great Recession, green business models, and peer production, for example) require organizations to find new ways of accomplishing ...