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Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

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Strategic Approaches to Social Media Marketing

One of the more nuanced aspects of social media marketing is what is known as designing for impact. While many of the requisite superficial activities of social media marketing are necessary and important, such as maintaining company pages and user profiles in social networks, these activities in isolation won't do much to align the marketing process with the organization's social business vision. Traditional marketing has its own life cycle intent on identifying customers, satisfying them, and retaining them as long as possible. Marketing has become a sophisticated discipline that encompasses demographics, social sciences, psychology, anthropology, and other fields to maximize the effect of messages ...

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