The B2B Social Business Options

This wide range of representative B2B social business stories, from Microsoft and Owens & Minor to American Express and L'Oreal, shows a spectrum of social business partner approaches, along with a clear story that social media can be used to improve many aspects of the B2B business partner engagement and management process. At the leading edge, such as with the reinvention of information flow across the supply chain, social business paints a picture of how to begin the transformation to new modes of operation with trading partners that provide results impossible to achieve in any other way. Social business has been successful at driving improvements in the B2B aspects of partner support (Microsoft, L'Oreal), customer ...

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