Everything these days receives the label of “social” as long as sharing or communication is enabled in some way. There is some connection: e-mail is certainly social, as are mobile phones, and in fact most legacy communication technologies are social in some way. So what's the difference?
First, let's look at what exactly makes social media social, and then we'll look at social business to see if it's different. Structurally two fundamental aspects must be present for something to be considered social media: