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Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

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Core Social Business Intelligence Strategies

Although social analytics and business intelligence are only few years old as of this writing, effective business strategies for them have begun to emerge. For now, most organizations try to create basic social business intelligence capabilities and build experience with them. Some organizations have rapidly discovered that the level of effort needed and infrastructure required make “cloud-based” offerings (computing as a service, not a product) an easier path to usable results (at least in terms of time to market, feature set, and maturity), acquiring capability, and starting to experiment.

Thus, the choices are the usual ones: build, buy, or use the cloud. Regardless of what path is chosen, social ...

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