Social Business By Design: Transformative Social Media Strategies for the Connected Company

The Regulated Social Business Life Cycle

Three major types of activities are required to deliver on social business in regulated industries:

• Define social business policy. The social media policy for all companies should be contained in a blog post, wiki page, or other social artifact so it can be readily accessed, updated quickly and simply, and commented on and discussed by workers so that a useful discussion ensues that drives improvements and organizational clarity. It should be updated after every significant lesson learned.
• Communicate social business policy. The social media policy must be communicated through training, by clearly articulated goals and incentives, and by executives who lead by example.
• Verify social business policy. New ...