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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

by Allyson Kapin, Amy Sample Ward
February 2013
Beginner to intermediate content levelBeginner to intermediate
256 pages
6h 41m
English
Jossey-Bass
Content preview from Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Chapter One

Why Are Online and Mobile Channels So Important to Nonprofits Today?

When it comes to using social and mobile technology, size does not matter. Your organization might be a large foundation, association, or advocacy group. It might be a five-person think-tank. Or maybe it’s an all-volunteer, neighborhood group. Regardless, you need to build strong relationships with your constituents, and you need to reach them wherever they are and at a moment’s notice. To truly cultivate these relationships and to mobilize your base, you will need to expand your outreach to include multiple online channels and tools such as social media, email, and mobile. All of these platforms are experiencing explosive growth and will continue to gain momentum. ...

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Publisher Resources

ISBN: 9781118331576Purchase book