Chapter One

Why Are Online and Mobile Channels So Important to Nonprofits Today?

When it comes to using social and mobile technology, size does not matter. Your organization might be a large foundation, association, or advocacy group. It might be a five-person think-tank. Or maybe it’s an all-volunteer, neighborhood group. Regardless, you need to build strong relationships with your constituents, and you need to reach them wherever they are and at a moment’s notice. To truly cultivate these relationships and to mobilize your base, you will need to expand your outreach to include multiple online channels and tools such as social media, email, and mobile. All of these platforms are experiencing explosive growth and will continue to gain momentum. ...

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