Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

INDEX

Page references followed by fig indicate an illustrated figure; followed by t indicate a table.

A

AARP

A/B testing: Clinton Bush Haiti Fund; description and variety of; importance of; leveraging mobile and email through; suggested elements for

Access: to the infrastructure; to knowledge and support; to the tools; understanding the importance of

ACLU

ACT for Alexandria

Action: defining the desired; Greenpeace International Mobilisation Labs identification of their; IAVA’s #GoSilent advocacy campaign for; listen for; the need for flexibility in; NWF’s response to oil spill crisis; outlining the desired multichannel advocacy plan; using stories to move people into taking; support smaller groups taking; Surfrider Foundation’s multichannel advocacy ...