Page references followed by fig indicate an illustrated figure; followed by t indicate a table.



A/B testing: Clinton Bush Haiti Fund; description and variety of; importance of; leveraging mobile and email through; suggested elements for

Access: to the infrastructure; to knowledge and support; to the tools; understanding the importance of


ACT for Alexandria

Action: defining the desired; Greenpeace International Mobilisation Labs identification of their; IAVA’s #GoSilent advocacy campaign for; listen for; the need for flexibility in; NWF’s response to oil spill crisis; outlining the desired multichannel advocacy plan; using stories to move people into taking; support smaller groups taking; Surfrider Foundation’s multichannel advocacy ...

Get Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.