Chapter 8
Beginning Your Search for a Social Collaboration Platform
In This Chapter
Dealing with a crowded market
Knowing what you need
Categorizing vendor types
Deciding between lightweight tools and comprehensive platforms
Evaluating trade-offs
Technology alone will not make an online community successful or improve the quality of the collaboration between employees within a company. Success depends upon strong leadership and day-to-day management of the social community, combined with an accumulation of success stories that encourage more experimentation and more success. Making the right platform choice doesn’t guarantee any of those things; however, the wrong platform choice will undercut the best leadership. For example, if the system that employees are encouraged to use proves unreliable or frustrating to use, it will fail to deliver on the leader’s promise of a tool for improved productivity.
“Picking right” isn’t as simple as choosing the market leader or the product with ...
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