Social Collaboration For Dummies

Chapter 12

Succeeding with Social Collaboration

In This Chapter

Getting off to a good start

Seeking strong sponsorship

Getting employees up to speed and productive

Recognizing participation and performance

Picking the right social collaboration platform is just the beginning. You may think that people who use Facebook in their personal lives would immediately embrace social collaboration for work, but employees often need a little help understanding how this relates to work. Even though the knee-jerk reaction of some executives is to worry about inappropriate use of an internal social network, the bigger problem is often lack of use.

More importantly, you want social collaboration to be productive. Connecting people from across the company is good. Getting them working together is better. Translating collaboration into new products, more sales, agile organizations, and lower costs is the goal.

Organizing Social Collaboration

Top-level community managers establish the overall framework but may delegate some of the training, support, and coaching activities to sub-community managers, ...