Social Collaboration For Dummies

Chapter 15

The CEO and Executive Management Guide to Social Collaboration

In This Chapter

Driving innovation across the company

Defining your role in the social collaboration system

Listening at the virtual water cooler

Bringing the organization together

Social collaboration can be used as a leadership tool to drive innovation as well as a tool to encourage more employees to act like leaders. In this chapter, I begin with an example of how one company launched a successful social collaboration system with support from the top of the organization, and then I present some ideas on how you might inspire innovation in your company with social collaboration tools. Later in the chapter, I tell you how CEOs typically use these tools, explain how you can benefit from tuning in to the social collaboration activity stream, and tell you what you can do to help your colleagues use these tools most effectively.

Is it a cure-all? Hardly. A tool is just a tool. A hammer and chisel are tools in every pair of hands, but only Michelangelo had the right touch to find King David in the rock. On the ...