Social Collaboration For Dummies

Chapter 17

The Workplace Leader’s Guide to Social Collaboration

In This Chapter

Using social collaboration to create a welcoming, productive workplace

Choosing social workplace applications

Recognizing achievement

Synchronizing with HR information systems

Social collaboration is an important tool for creating a more productive workplace and a more engaged workforce. By making people feel more connected to each other and the organization as a whole, a collaboration network can help motivate employees to work harder, contribute more actively, and seek to advance within the organization (rather than jump ship to a competitor).

A survey by APCO Worldwide and Gagen MacDonald (www.gagenmacdonald.com/ism/power-internal-social-media) found that employees in organizations with successful internal social networks are

39 percent more likely to recommend their company’s products and services

60 percent more likely to give their company the benefit of the doubt in a crisis

67 percent more likely ...