Book description
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright
- Abstract
- Praise for Social Content Marketing for Entrepreneurs
- Forward
- Acknowledgments
- Contents
- Introduction
-
Part 1 Getting Audiences to T-A-L-K
-
Chapter 1 Educating Targets with T-R-U-S-T-E-D Content
- Letting Trusted Content Do Your Talking
- Timely Content around Urgencies and Consumption Routines
- Relevant Content for Target Personas and Their Buying Stage
- Useful Content for Research, Self-Help, and Decision Tools
- Situational Triggers for Timely Placements
- Transparent Content to Create Early Trust
- Engaging Content for Attentive Learning
- Deliverable Content for Audience Convenience
- Summary Model of Trusted Content for Education
- Chapter 2 Escorting Prospects with Frame-of-Mind Connections
-
Chapter 3 S-H-I-P-P-I-N-G Content with an Emotional Twist
- i-P-L-E-A-S-E with Likeable Content
- Wheel of Emotional Content Attributes
- Surprising Audiences with Spontaneity, Pranks, and Bold Change
- Humanizing Brands with Personality, Empathy, and Behind the Scenes
- Inspiring Audiences to Overcome, Shoot High, or Make a Difference
- Entertaining Audiences with Humor, Games, and Animated Stories
- Stirring Passions with Solidarity and Performances
- Heightened Emotions with Imagery
- Using Narratives to Shape Stories of Quest and Rebirth
- Displaying Generosity in Contributions, Kindness, and Causes
- Eight Ways to Create Emotional Content
-
Chapter 1 Educating Targets with T-R-U-S-T-E-D Content
- Part 2 Getting Audiences to R-A-I-S-E Your Brand
- Part 3 Getting Audiences to R-E-A-C-T
- Future: Social Content-Marketing Predictions from a Strategic Planning Perspective
- Index
Product information
- Title: Social Content Marketing for Entrepreneurs
- Author(s):
- Release date: December 2014
- Publisher(s): Business Expert Press
- ISBN: 9781631572135
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