January 2013
Beginner
360 pages
8h 35m
English
Content preview from Social CRM For Dummies
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Chapter 4
Courting the Social Customer
In This Chapter
- Getting to know the habits of the social customer
- Catching and keeping the social customer's attention
- Speaking the social customer's language
The entire social CRM world revolves around the social customer, and it's this social customer who led corporations into the new paradigm of social business. Consumers are more educated, savvy, demanding, and active than ever before. Businesses must adapt to meet the needs of these social customers.
Empowered with a network of knowledge, the social customer has forever changed the way business is conducted. Businesses need a strategy to harness the buying power of consumers online. In this chapter, you get a clearer picture of the who, what, when, where, and how of social customers. You learn about their habits and communication methods. This knowledge is essential to building a strategy to reach social customers.
We discuss the media that social customers use and how they use them. This chapter also provides insight into social motivations and behaviors so that you can better approach social customers and ultimately earn their trust to do business together.
Exploring the Habits of the Social Customer
Facebook's rapid growth caught many businesses off guard. “Hey, I guess we need a Facebook page,” echoed across quite a few marketing departments. Then it was, “Jon in IT says there's a whole lot of chatter on Twitter.” It seems there's always a new social media platform to explore, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.