January 2013
Beginner
360 pages
8h 35m
English
Content preview from Social CRM For Dummies
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Chapter 18
Top Ten Social CRM Thought Leaders
In This Chapter
- Knowing who the thought leaders are
- Identifying each thought leader's focus
- Finding links and tweets for reading and development
The world of social CRM would be a much different place without the leadership and guidance of the people listed on the following pages. Their guidance whether by phone, through writing, or e-mail helped form the contents of this book and the industry.
They are the preeminent thought leaders of social CRM and will continue to write, create, and lead the revolution of the social consumer. We recommend that you read, friend, and follow them. (Find each person's Twitter handle and website under his or her name in this chapter.) If you stalk them, we didn't tell you to do that.
Paul Greenburg
@pgreenbehttp://the56group.typepad.com
You want the scoop on CRM strategy, technology, stories, companies, and personalities? Paul is your guy. He's known widely as the Godfather of CRM. His writes about the world of traditional and social CRM, focusing on not only what CRM is, but also where it's going. His blog is shown in Figure 18-1.
Figure 18-1: Paul Greenburg is known as the Godfather of CRM.
Adam Metz
@theMetzwww.adammetz.com
Adam Metz is considered an expert on the social customer. He's also touted as one of the first consultants in the social CRM space to devise a holistic social web analytics ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.