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Social Customer Experience: Engage and Retain Customers through Social Media by Joe Cothrel, Dave Evans

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Apendix C Hands-On Exercises

As Dave’s college physics professor often declared, “You won’t learn if you don’t do the homework.” Appendix C contains all of the review and applied exercises recommended throughout the book.

Note: You will find a printable (PDF) version of Appendix C at www.ReadThis.com.

Chapter 1: Social Media and Customer Engagement

Review each of the following, taking note of the main points covered in the chapter and the ways in which the following resources demonstrate or expand on these points:

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