Chapter 6 Social Analytics, Metrics, and Measurement
Chapter 6 hits our personal passion with regard to social media and business: measurement. This chapter covers the question that keeps most decision makers and change/process champions up at night: “How do I measure this and make sense of it?” It takes a hard look at the rationale for establishing specific metrics along with the tools and platforms that provide and analyze these metrics in the context of your objectives.
Chapter contents:
- Why we measure
- Social analytics
- Know your influencers
- Web analytics
- Business analytics
Why We Measure
Before looking at how companies measure and analyze their social efforts, let’s look at a more fundamental question: Why does measurement matter?
Get Social Customer Experience: Engage and Retain Customers through Social Media now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
