Chapter 7 Five Key Trends
This chapter covers five key trends that are driving the adoption of social technology in business, trends that as a result are forcing organizations to change and adapt. This chapter takes a look at significant consumer technology trends, ranging from engaging right here, right now, to making a game of everything, and places each into the context of a business that is setting itself up for success in the face of seemingly constant change.
Chapter contents
- Real-time engagement
- Mobile computing
- Co-creation
- Crowdsourcing
- Gamification
Real-Time Engagement
Right here, right now. What’s going on, and what do your customers need? More importantly, if you know the answers to these questions, what can you do about it? ...
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