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Social Customer Experience: Engage and Retain Customers through Social Media by Joe Cothrel, Dave Evans

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Chapter 12 Social Applications

Social applications combine the attraction of social objects, the power of the social graph, and the natural tendency for people to gather and converse. Because social applications connect, enable, and coordinate the interactions of participants, they offer a straightforward way to realize a powerful business presence on the Social Web. This chapter wraps up Part III with a look at how to evaluate, define, and implement successful social applications as the core of your social customer experience effort.

Chapter contents

  • What is a social application?
  • Social applications drive engagement
  • Plan your social customer experience platform

What Is a Social Application?

Social applications, simply, are software components ...

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