Chapter 3

Social Business Intelligence

Abstract

The years 2006–2013 have played a significant role in the Business Intelligence and Analytics industry, and are continuing to disrupt and evolve the industry to a dynamic future. We will be discussing the integration of Social Analytics and Business Intelligence, to create a platform that provides a holistic insight into details beyond the metrics of the reports including the how, why, who, what, where, and when of the details surrounding the metrics.

Keywords

Social Platforms
Data Integration
ETL
Transformation

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