Social Data Analytics

Chapter 4

Four Steps to Social Business Intelligence

Abstract

The world of data is abuzz with the tsunami called “Big Data.” If you are a CxO this is a topic that will be haunting you at work, home, and even social gatherings. The biggest question that keeps nagging you is the business value from this mass of data called “Big Data.”

Keywords

Big Data

Social Media

Sentiment Analysis, Business Intelligence

Patterns

Contents

 Step 1: Creating and Engaging Social Media Presence 39

 Stage 1: Set up a Strategy and Goals to Accomplish 39

 Stage 2: Make a Plan and Content Calendar 40

 Stage 3: Post Your Content With Consistence 40

 Stage 4: Engage! Don’t Just Post 40

 Stage 5: Monitor What Works Best and Does Not Work 40

 Step 2: Tie Social ...