CHAPTER 2

Issues, Ideas, and Opportunities—A Simultaneous Pursuit

Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps.

Bill Drayton

Founder/CEO of Ashoka

Learning Goals

1.Understand unique features of issues and ideas in the social entrepreneurship context

2.See how to begin to search for opportunities that join issues and ideas for a new venture concept

When discussing issues, ideas, and opportunities, the social entrepreneurship literature often describes a linear process of moving from issue identification to idea generation to opportunity recognition ...

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