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Social Entrepreneurship by Melissa M. Stone, Terri D. Barreiro

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CHAPTER 3

Understanding Those to Be Served and Their Communities

There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish.

Warren G. Bennis

Learning Goals

1.Develop deeper understanding of the target population to be effected by the social venture.

2.Understand the community environment of the forces for and against change.

3.Understand specific population and community-based aspects of the issue.

Arthur Brooks in Social Entrepreneurship says that the knowledge an entrepreneur has about the population to be served is crucial to successful creation of new social value. ...

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