Chapter 2. RESPONSIBILITY IS NOT A STRATEGY
Reduce your carbon footprint.
Diversify your supply chain.
Give back to the community.
Pay a living wage.
Be accountable ... responsible.
... ethical.
... green.
Corporations just can't seem to win. Bullied for years by environmentalists, social activists, international watchdogs, and Michael Moore, companies have reluctantly embraced a responsibility agenda that is not their own. Put on the defensive, companies are doing what they can to keep pace: hiring eco-consultants, issuing sustainability reports, partnering with nonprofits, filling out media questionnaires, submitting to carbon audits, and attending compliance seminars, workshops, and conferences. The Gap has gone RED,[48]Avon has gone pink,[49] Coca-Cola ...
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