Chapter 4. STRATEGY ONE: CREATE REVENUES THROUGH SUBMARKET PRODUCTS AND SERVICES
Krisztina Holly, executive director of the University of Southern California's Stevens Institute for Innovation, once said that innovation involves a combination of products and processes that allow the successful translation of "new ideas into tangible societal impact."[97] She wasn't even talking about social innovation, just plain innovation. But embedded in the concept of innovation is the idea that products have the power to change the way we live and interact in society. Think about innovations like Facebook or the iPod. Now imagine what the world could be like if there were actually a financial incentive to harness that tremendous creativity and business ingenuity ...
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