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Social Leader
book

Social Leader

by Frank Guglielmo, Sudhanshu Palsule
November 2016
Intermediate to advanced
224 pages
5h 1m
English
Routledge
Content preview from Social Leader

2

The Business Organization as a Community

Our business has always been about community.

DAVID LEVIN, CEO of McGraw Hill Education and former CEO of UBM

UBM plc is a global media company that delivers in-person events, online publishing, and print programming. Companies like UBM felt the tremors of changes in the environment earlier than those in other industries. The Social Age was dawning fast as the changing environment impacted the media business like no other. Information, the lifeblood of UBM’s business, was rapidly turning into a commodity. The world was moving online and UBM was stuck in the “inky” world, which meant that it needed nothing short of a transformation.

The technological changes that were happening had a huge impact on ...

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Publisher Resources

ISBN: 9781629560168