INTRODUCTION

The world we live in, work in, and lead in has not just changed in the last ten years—it has been replaced, period. This book is about remaining relevant as a leader given the new realities of the Social Age.

If Johannes Gutenberg’s invention of the printing press in the mid-fifteenth century radically changed the way people gained access to information, Web 2.0 and the digitization of communication are overhauling the production and consumption of information on an unprecedented scale. We are witnessing nothing short of a revolution as global social networks, aided by rapidly falling costs of communication, reshape the way we create and sustain new social identities around common interests and shared passions.

Given the way social ...

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