Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

Introduction

A vision of the future:

Footsteps ring out on an empty street; a lone individual stalks the evening in search of a distraction. Unbidden, his hand slides into his pocket. His fingers caress the smooth edges of the weapon he is carrying. The engineers did a good job this time. Small but powerful was what he needed, small and powerful was what they delivered. Something that would pass unobtrusively in daily life. Something that would pass unnoticed and yet be very noticeable when used, that would separate him from the crowd as a connoisseur, as someone who knew what he is doing.

The sounds of music, voices, people enjoying themselves flood from doorways as the searcher passes them. Will they still be as happy if he chooses this location ...