1. Why Should I Bother?

Social location sharing is the latest addition to the realm of social media/social networking and as such has a lot to offer individuals and businesses alike. The focus of this book is to illustrate how marketers can make use of the growing trend among the social-media savvy of sharing their location and their opinions about those locations.

The process of utilizing social location sharing tools as a marketing channel is known as social location marketing. Throughout the book I will use both social location sharing (SLS) and social location marketing (SLM). Social location sharing refers to the platforms and applications—such as Gowalla and Foursquare—as used by those sharing their locations. Social location marketing ...

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