January 2011
Beginner
240 pages
7h 37m
English
Social media has become the next greatest business savior in the past 3–5 years. In actuality, the technology has been around for more than a decade, but like so many technology stories it takes a while for the business applications to finally appear and be adopted on a broad enough scale that they are taken seriously. Of course, its real ability to save a company is highly suspect. Social media is not a silver bullet (I will repeat that mantra throughout this book).
This might seem strange coming from someone who makes a living from selling social media consultancy to organizations. But I am nothing if not honest about the capability of social media to save a company. If your products, ...