Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

2. Square Pegs and Round Holes: Where Does This All Fit?

Social media has become the next greatest business savior in the past 3–5 years. In actuality, the technology has been around for more than a decade, but like so many technology stories it takes a while for the business applications to finally appear and be adopted on a broad enough scale that they are taken seriously. Of course, its real ability to save a company is highly suspect. Social media is not a silver bullet (I will repeat that mantra throughout this book).

This might seem strange coming from someone who makes a living from selling social media consultancy to organizations. But I am nothing if not honest about the capability of social media to save a company. If your products, ...